So that place, Deluxe, is really nice ---- large, empty warehouse, no-frills, but with some incongruous cristal chandeliers and louis xv chairs. There is an small open-air fumoir on the back, with a small bar. Large, mostly unkempt restrooms. And a big bar close to the main dance area.
The sweet spot of the dancefloor is surprisingly small, due the postioning of the speakers --- only there you really few the power of the bass, but boy, when you are there ! It's perfect for that kind of music you have to hear with the body, "with the butt", like Tom Zé says. In the beginning I've found it incredibly loud, unbereably loud even, but much more balanced than in most Brazilian clubs (and certainly much more rounded than most Brazilian gay clubs). I've put my earplugs before coming in (--- one of the signs, according to some American gay magazine, that you are "behaving like a 40-years old whilst in your 30s"). Through the night I've got used to the loudness enough to pull the plugs a bit, but never to remove them completely.
I was there long enough to enjoy three different sets, which were between nice and very good. It was, as I expected, dry electronic dance music, very well architectured, with a careful build ups and resolutions (although in the first set, the resolutions where somewhat formulaic and repetitive --- it got better in the other sets). I am not, unfortunately, knowlegeable enough to say what it was. To me it sounded like something between electro and drum n' bass, or maybe a very dry electrance. (I wish there was a clearer difference between those stuff, or, conversely, a soberer nomenclature).
The crowd was reasonably diverse, except for age. I wasn't --- maybe --- the oldest person there, but I was certaintly on the 90-percentile. But maybe that was because the place was deserted: their nominal capacity is for 350 people, and we were, at the peak of the night, 35. It would be nicer if there were a hundred people there, but I can't even imagine the chaos of that place when it's filled to capacity. As I suspected, the place is gay friendly, but not exactly gay. I've seen at least two straight couples, and one lesbian couple kissing. Boys slightly outnumbered girls, but I didn't remark any of the boys interacting among themselves. The dress code is very relaxed : some people were dressed chic, most were very casual, even with délavé jeans and sneakers. I worn a chic new blue jeans and a smart white polo with... heavy leather work shoes. I could had perfectly worn my favorite bright orange t-shirt, my usual jeans and my all-star sneakers and I would blend right in.
With your name in the list, you can convert the US$ 20 cover charge into credits for the bar tab. I hadn't bothered sending my name to their list, but we were so few the hostess did it for me as well. This is the kind of activity you can enjoy sober, but you will enjoy much more drugged, and I've found myself having much more fun after the second (and last) drink.
I had a marvelous time. So much that I am seriously considering going back next Friday (they open only on Fridays and the night before Holidays) ---- and usually I go to nightclubs at most once a month !